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Tear Sheet: SHAPE Magazine

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Earlier this year I was contacted by SHAPE magazine to create some images for their monthly feature called “Movers & Shapers.”

Every month they cover an inspirational athlete and for their April 2016 issue they decided to profile Baltimore’s Adrienne Lofton. Adrienne is the Senior Vice President of Global Brand Marketing for Under Armour. We wanted to capture her during one of her boxing workouts with her personal trainer. The location they had picked out was down in “The Pit” over at Under Armour’s global headquarters, conveniently enough, right down the street from my house.

Adrienne is not your typical “executive.” She was warm and inviting when we met and she had an incredible energy about her. When she put on her boxing gloves and started hitting the pads she turned into a total badass! What I loved the most about shooting with her was that she was focused on keeping perfect form and not doing something fake just to make a picture. I didn’t have a lot of time with her, so we focused on the motions that we knew would work best and grinded it out.

Here is the image that ran in the magazine…also one of my favorites!

Adrienne Lofton for Shape Magazine. Photo: Shawn Hubbard www.shawnhubbardphoto.com

Adrienne Lofton for Shape Magazine. Photo: Shawn Hubbard http://www.shawnhubbardphoto.com

Ten Years Of Cheers

This past weekend I photographed the Baltimore Ravens cheerleading tryouts for the 10th year in a row. The faces of the competitors have changed, but for 10 years, everything else has stayed relatively the same. To anyone with a creative mind, an assignment like this has the potential to be extremely frustrating.

Every time I go out on assignment, regardless of how many times I’ve photographed something before, I try to look at things with fresh eyes. I try and avoid the “safe” shots that have worked in previous outings and really push myself to be creative. That can be especially challenging when you are also shooting in an environment that is poorly lit and full of distracting elements everywhere you look.

For Ravens cheerleading tryouts, I do set up lights because the available overhead fluorescent spot lights just don’t provide the quality I need to produce images for advertising. As far as the background goes, sometimes I embrace the clutter, while other times I try to hide it depending on the look I am going for it.

No matter what the challenge, this assignment is a lot of fun because it pushes me to be better and see differently.

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Best of 2015 – Green Bay Packers

With every new year there are new clients and 2015 presented me with some great opportunities.

Most of you know that I am a team photographer for the Ravens and while I love the work that I do with them, it’s not a full time gig. I work with a variety of other editorial and commercial clients throughout the year creating work that usually is not related to football.

However, last year was a little different. Aside from having the chance to photograph the Super Bowl as a part of the NFL’s photo team I was hired by the Green Bay Packers to create marketing imagery for their 2015 season.

My availability is always first committed to the Ravens, but since I only shoot about half of their away games, I do have a few weekends off during the season. I was able to make it to Green Bay for a few practices and games and although I was shooting on field action, I was primarily focusing more on non action images.

It’s always interesting to see how other NFL teams operate and The Packers, much like the Ravens are a great organization and I’m extremely grateful for the opportunity I had to work with them.

Here are a few of my favorite images from my time with them.

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Best of 2015 – Baltimore Ravens

2015 has come and gone and it’s time to look back and reflect on the experiences I’ve had. I finished up my 9th season as one of the team photographers for the Baltimore Ravens. I share that title with the Ravens other long time team photographer Phil Hoffmann. While Phil has been around from the beginning of the Ravens franchise and has seen many ups and downs, during my time with the team I’ve experienced mostly ups. My first year with the team in 2007, the Ravens went 5-11 and since then they have won a Super Bowl and only missed the playoffs one year. That is until this past year where they once again ended up 5-11.

During the Ravens many successful years I would often think about teams that would only win a handful of games and think, “Man, I wonder what it’s like to be a photographer for THAT team. That must be terrible.”

Well, now I know what it’s like…and you know what…it’s not terrible.

It’s great actually. It’s REALLY great.

Why? Because I love what I do and I am invested in being a part of this team and telling their story, no matter what happens.

Is winning MORE fun? Absolutely. But winning or losing never changes my approach or passion for doing my job.

That being said, here are my favorite moments from a roller coaster of a season.

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