You may remember the campaign that Mozell Films and I shot a few months ago for local gym franchise Brick Bodies. If not…check it out here. Lee and his crew filmed a behind the scenes video of what it was like producing the 3 day shoot from start to finish. It sheds light on why Brick Bodies decided to go in a bold new direction for this campaign and Lee, Steve and I talk about our approach to creating the visuals that brought Brick Bodies’ vision to life. Here is a little teaser of what’s to come. Stay tuned for the full piece dropping soon.
I am FINALLY happy to announce that my new website is LIVE! I can’t even begin to tell you what a labor of love it has been over the last few weeks…months…yeah, it’s been a process If you follow me on Instagram you may know that I was planning on launching last week. That was until I decided I needed to agonize over the final edit for another week. In all seriousness though, after getting some heartfelt, insightful advice from someone I really trust in the industry, I decided to rethink my edit.
Ultimately we decided that my best work…the work with the most heart and most representative of who I am as a photographer was not being prioritized. You’ll definitely find some old favorites throughout the new site, but you’ll also see a lot of never-before-seen work including several documentary projects that I am extremely proud of. You can find some of that work in the new “Stories” section.
Anyway, rather than explain every nook and cranny of the new site, I’ll let you go and explore it for yourself. Thanks in advance for looking and I hope you enjoy it.
For the 4th year in a row I was fortunate enough to be selected to shoot along side some of the world’s best photographers at the Super Bowl as part of the NFL photo team. Let me take a quick moment to thank NFL lead photographer and photo editor Ben Liebenberg for once again inviting to be a part of the crew. My shooting position was on the field in one of the Eagles’ end zone corners. If you saw the game you know that there was a lot of touchdowns scored. As luck would have it, not a single one actual occurred in my corner! That’s just how it goes sometimes. Despite not being super close, I finally had a nice angle on the last touchdown of the game…a spectacular dive (and bobble…and catch) into the end zone by Eagles’ tight end Zach Ertz which proved to be the pivotal score of the game.
After the game my assignment was to photograph the closest quarterback to my position. That just so happened to be Eagles’ quarterback Nick Foles. I was able to find him relatively quickly and stick with him until he made his way up on the winner’s podium. This year’s post-game scrum was noticeably less chaotic than in previous years and I’m not exactly sure why. When I first got to Nick Foles, shockingly there was hardly anyone around him at all. The crowd of NFL personnel and photographers slowly grew but the PR staff quickly isolated Nick away from the majority of the other players on the field. In fact, much to my surprise Tom Brady never made his way over to shake his hand.
Some of my favorite images are the moments Nick shared with his wife and daughter after the game. I know that my wife and two young children are my biggest motivator in life and it’s nice to see that emotion shared with big time professional athletes.
When my friend and fellow creative Lee Morton asked to meet with me in December I couldn’t say yes quick enough. Lee is the owner of Mozell Films, an innovative video production company here in Baltimore. When we met, Lee mentioned he thought he had a good opportunity for us to collaborate. This was great to hear considering I’ve admired Lee’s work for a very long time. When he told me what the project was, I was a little surprised to hear that it was local iconic brand Brick Bodies. If you’re from the area you’ve probably seen their commercials and heard their famous jingle “…build your body with brick!”
The Brick family has built a thriving business for over 30 years. Because of their dedication to consistency their advertising had grown somewhat predictable so they reached out to Lee to disrupt and strengthen their message telling the stories of their members in and out of the gym. He created the “Who Will You Be” campaign – a bold question and a call to action. Be the best version of yourself or let life drag you down…the choice is yours. Could a commitment to self care elevate your life outside of the gym? That is the theory we would explore.
The fact that Brick Bodies was ready to go in a bold new direction with their advertising was exciting enough for me to want to be a part of the project. Now it was time to work out the logistics. Based on a number of factors we knew that a completely stand alone still shoot was not feasible, so we’d have to get creative in making the still campaign work within the framework of the motion shoot. For stills that meant the commitment to working efficiently with minimal gear using the constant lighting in place for video, occasionally supplementing with strobes. This would be a great way to make the stills and the video as cohesive as possible. I also knew that I’d have very little time dedicated to shooting and most likely stills would have to be made during or between motion takes. In most cases is this not an ideal scenario for a still photographer, however given my relationship with Lee and his willingness to make this a true collaboration I felt confident that we’d both be able to produce what we needed within these confines.
Over the three day shoot we followed three characters through three aspects of their lives…struggle, self care and success…covering an incredible range of scenarios. Lee and his team absolutely crushed the tv spot and the library of stills we created for the client will be a great companion.
STILL CAMPAIGN SELECTS
MOZELL FILMS – 30 SECOND TV SPOT
SUGGESTED CREATIVE EXECUTIONS
In addition to just handing over a library of images to the client, Lee and I envisioned a greater potential for the imagery for the ad campaign as well as some creative ways Brick Bodies could use what we made to display in their new state of the art gym at the Rotunda in Baltimore’s Hamden neighborhood.
BEHIND THE SCENES
Lead Director/ EP: Lee Morton
Director: Steve Celano
Producer: Lynda Meier
Photographer: Shawn Hubbard
DP: Kyle Deitz
AC: Aidan Gray
Associate Producer: Corey Jennings
Camera PA: Amanda Ferese
Data Manager: Nick Nyren
Props: John Fulcher
Gaffer: Dan Stack
BB Electric: Marc Elzey
Key Grip: Zach Frederick
BB Grip: Jason Shinsato
Wardrobe + Kit: Leandra Caprini-Rosica
MU + Kit: Jasmen Davis
Location Manager: Jon Jolles
Camera Accessories: DC Camera
Photog assist: Peter Grill
PA Day 1 & 2: Marco Gonzales
PA – Art Day 3: Evan Devine
G+E: Grip Serious Grip
BTS Day 1 & 2: Frankie Cerquetti
BTS Day 3: Nevin Baker